Information technology in the healthcare industry has the capacity to improve the experience of consumers, but it if not handled properly those efforts could backfire. For every wearable device and mobile app, there’s a potential security breach lurking in the shadows. With the ability to crunch Big Data comes the responsibility to present that data in a clear and meaningful way to patients.
Expensive healthcare IT systems can make patients safer, but only if you use them properly: fragmented IT systems can add complexity to an already complex industry, making things more confusing for the consumer. On the other hand, implementing an effective IT system can make things easier for doctors and patients, thus improving health outcomes.
Modern healthcare is a data-driven industry. Customer service staff and healthcare providers are the stewards of patient records and provide assurance that the data is used responsibly. Having a robust set of policies and processes to manage customer data is the foundation for providing outstanding customer service